We're tired of
the same old jerseys.
Cycling is full of logos. Brands, sponsors, claims.
Jerseys that look like rolling billboards.
We wanted to know: can it be different?
taube.cc is an attempt to make cycling more beautiful.
Not louder. Not more expensive. Just more honest.
The idea.
taube.cc brings cycling and art together. Every collection is made in collaboration with artists. No marketing department. No trend analysis.
Just one simple question:
What happens when real art meets a jersey? The answer is limited drops. Designs with conviction. Jerseys that have something to say.
The Pigeon.
It's everywhere. Gets overlooked. Faster than you think. Adaptable. Watchful. Completely underestimated.
Not an eagle. Not a coat of arms animal.
It's city. Movement. Everyday life. That's exactly what interests us.
How we work.
We produce deliberately small.
- —Limited runs
- —Collaborations with artists
- —No mass production
- —No manufactured hype
A drop starts with an idea — and disappears again. When it's gone, it's gone.
Our stance.
Consumption is never neutral. Every purchase is also a decision about which world gets supported.
That's why 5% of every order goes to social projects in Germany. Not because it sounds good. But because responsibility is part of the idea.
Poverty in old age. Cancer research. Hunger in the middle of Germany. Things that happen while we ride bikes and buy new clothes. We offset this. Not completely — but honestly.
A good jersey is fast.
A good jersey looks good.
A good jersey tells a story.
We try to bring all three together.
Who's behind it.
Finn. Works in civic education, rides road bikes and gravel. When you think about consumption and responsibility every day, you start looking differently at the jersey on your back.
Artist profile →Questions, collaboration inquiries, criticism: gurr@taube.cc